For the second consecutive year, Banca Intesa, part of the international Intesa Sanpaolo Group won first place in The Employer Branding Agency’s survey on best employer brands in Serbia for 2024 in the “Banks and insurance companies” category.

The survey included all the leading employers in Serbia with the option of adding a personal choice employer, which covered almost 450,000 of them, and in addition to the rankings in specific business categories, the survey also resulted in a final Top 100 Employers in Serbia ranking list, in which Banca Intesa Belgrade took 20th place.  

The Employer Branding Agency conducted the independent comprehensive online survey on the best employer brands in the entire Serbia for the fourth time, and this time, the sample consisted of almost 5,000 respondents aged 18 to 65, coming from all over the Republic of Serbia.

The goal of this survey is to give recognition to the best employer brands from all segments of the economy and highlight their importance and examples of good practice as encouragement to other employers to invest in and improve their employer branding practices. The research results also represent a relevant source of labor market information that can help employers adjust their activities to current needs of upcoming and potential employees.