Banca Intesa issued first contactless Gift Card on the Balkan

Banca Intesa and Delta City in association with MasterCardom launched the sale of first contactless prepaid Gift Card. Apart from comfortable purchase, this card offers its users a number of discounts and conveniences at more than 50 points of sale in Delta City shopping moll. Gift Card is an ideal solution for all those who want to pleasantly surprise there loved ones, friends, families, employees, especially when in doubt what to buy for a present. These prepaid cards are unique for having installed the state-of-the-art contactless  Maestro®PayPass™ technology providing the fastest payments in a secure way by simply placing your card on the reader with PayPass encryption.

This type of card is available to all adults at Delta City info desks and over 40 branches of Banca Intesa in biggest towns in Serbia. The minimal amount to be placed when purchasing this card is RSD 2000, but any amounts can be placed on these cards at 230 branches of Banca Intesa throughout Serbia. When placing the amounts on these cards, card holders may register and apply to receive SMS information on funds available on the card, and thus check balance on their cards. What makes this card so special is the fact that it is not personalized – with no user name on it, but it has its own number, and therefore is „transferable“ from one holder to another.

According to Mr. Dejan Tešić, member of EB of Banca Intesa, this latest technology of contactless cards is perfect for payment of smaller amounts where the speed of transaction matters, still ensuring safe and secure payments. 

‘Banca Intesa was the first to launch MasterCard card in Serbia, and we, as leaders are obliged to be innovative and to implement the most up-to-date technologies. In line with the aforementioned, our Bank is this time as well the first in the region to issue cards with PayPass technology. Partnership with Delta City and issuing common Gift Card is an excellent way to promote this technology and the start of its massive use’, said Mr. Tešić.

‘MasterCard PayPass proved as very popular worldwide, both with merchants and users.  I am very pleased that we managed, together with our great partners Banka Intesa and Delta City shopping center, to place Serbia on the map as well. I am fully convinces that these card holders and  domestic consumers will soon realize the value of PayPass technology, contactless system of payment, which in many things presents future’, stated Mr. Manuel Alex, Vice President for high-growth European markets in MasterCard Company.

‘It is our great pleasure to see that the first project of this kind in our country, in association with extraordinary partners Bancom Intesom and Mastercardom was realized in the first opened shopping moll in our country. We are sure that Gift Card will be widely accepted by our consumers, who inspired us to prepare this exceptional ‘gift’. This way we will make every shopping in Delta City more pleasant and easier, by providing special discounts and gifts’, highlighted Ms. Slađana Lazić, Marketing Director in Delta Real Estate.